Pepsi Commercial with Carvin Audio Loudspeakers

July 09, 2015

In 1985 Pepsi was in full promotion of their "Choice of a New Generation" slogan. MTV had changed the way people discovered new music with the music video now being mandatory when releasing a new single. So Pepsi followed with a commercial depicting a band rehearsing in a loft. The prop master turned to Carvin Corp to supply the loudspeakers and amplifiers. The shred guitar was recorded by Vinnie Moore and those are his hands in the close up shots. Carvin Amplifiers and Carvin Audio don't recommend using this method to open a soda bottle, but it would be fun to try!

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Carvin and Red Bull have had a long history of working together. On October 14, 2023, the Red Bull Showrun made its stop in Nashville to promote the Formula 1 Circuit in North America. Race car drivers Daniel Ricciardo and Scott Speed participated in the event. Carvin is proud to have our TRC Active Column Array System as the audio system for the event.