Many tone-minded musicians spend a significant amount of time in the rehearsal studio turning knobs on their amps and pedals, figuring out how to get a better sound for the next gig. However, what often happens is that a rig that is perfectly dialed in in the studio sounds completely different at a show. This can be frustrating, especially if you don’t have a soundcheck or have limited time to set up your sound. Each gig is a different beast with its own set of variables.
It’s a given that there are always differences in room acoustics that affect your sound and that these have to be compensated for via equalization, gain, and even playing technique adjustments. As such, it helps to have a general starting point for your tone that you can adjust as necessary. There are a few simple things to keep in mind to minimize the amount of knob turning you have to do on the gig.
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In our recently concluded series, "How to Get a Gig," we learned a systematic approach to building and marketing a band. We saw how to win gigs by relationship building even if you aren't a born salesman. But what happens when you get the gig? We have all heard how competitive the music business is, but what can we do to stay on the winning side of that competition? What are the secrets that the longest-lived working bands know about staying relevant? This week, we will look at Eleven Secrets to Keeping Your Gig.
You've done your research, identified your targets, created a professional-quality product tailored to their needs, established a marketing plan and online presence, and assembled first-rate promo with which to sell your band. You know your product and your market inside and out. Now it is time to learn about your customer's product and your customer's market. You can tell the booking agent how great your band is all day long, but the whole time he is thinking, "What does all this have to do with me?"