In our last article, we discussed how to prepare for your video shoot and assemble some of your crucial marketing tools. Next, you need to produce your EPK and supplemental marketing materials so that your band comes across like experienced professionals.
Now that you've put together your master song list and set lists, and rehearsed them to perfection with the band, you may be tempted to hit the streets and hit up all your 'A-venues' for gigs. Don't do it! You may have the best product in town, but if you don't take an incremental approach to sales, you might blow your best opportunities. In order to build a successful enterprise, you will need to make the right moves in the right order to get those most coveted venues to open the door to your band. In this article, we will look at some ways to package your product to convey just how incredible your band really is. In order to accomplish this, you will need to put those finishing touches on your marketing and stage production that convey the quality of your music.